High-Value Nutrition is a National Science Challenge with a 10-year mission to grow the science excellence and knowledge New Zealand needs to create and deliver food to the world that people choose to stay healthy and well.
The High-Value Nutrition Challenge will invest in novel science at the cutting-edge of knowledge and work alongside industry to ensure New Zealand’s capability in validated health foods is sustainable and relevant in the long-term.
Around the world, and particularly in Asia, there is spiralling consumer demand for food with validated health benefits—products that are scientifically-proven to boost vitality, alleviate the effects of aging, improve digestion, help prevent allergies and provide the optimal conditions for growth and development. Food regulators are developing clear standards and processes to support the approval of health-related product claims that will raise the standard for scientific validation of the claims.
New Zealand has a fast growing food and beverage export industry which enjoys an enviable international reputation for excellence in primary production, quality and safety. Most of our exports, however, leave our shores largely unprocessed or minimally processed. The evolving regulatory environment for approval of validated food-health claims provides an opportunity for New Zealand to add to the strong provenance of New Zealand origin foods