Principal investigator: Dr Ali Rashidinejad, The Riddet Institute, Massey University
Industry partner: Cherri Health & Manufacturing Limited
High-Value Nutrition funding: $55,000
Potential Health Claims: Establishing the baseline for NZ cherries
Dr Ali Rashidinejad
Ali’s current main research focuses on the oral delivery of bioactive compounds (in particular, polyphenols) via functional foods. While this generally lies in the development of methods/technologies that protect/encapsulate bioactives, Ali is specifically interested in the behaviour of bioactive compounds in the food matrix and gastrointestinal tract, with a focus on polyphenol-enriched functional food products. Read more.
With 40+ years of experience in the horticultural industry, Mark is highly respected within the primary sector. He has extensive experience in general management and project management as well as a strong logistics background. He is also involved with high-value nutrition foods such as manuka honey.
Mark will oversee this project for Cherri Health and Manufacturing.