Pic’s Peanut Butter

Public Summary

The project objective is to determine the nutrient composition and related pre-approved claims for peanut butter made from New Zealand grown peanuts.

Pic’s Peanut Butter (Pic’s) will collaborate with Plant & Food Research (PFR), who will supply samples of New Zealand peanuts for nutrient analysis from growing trials that are occurring in 2021. PFR will analyse the nutritional composition of up to four samples of New Zealand grown peanuts, and up to four peanuts grown overseas (Brazil, Argentina, Australia, and Zambia). The composition and formulations will be assessed against Food Standards Australia New Zealand (FSANZ), Standard 1.2.7 – Nutrition, health and related claims. The permissible nutrient content claims and pre-approved claims will be determined. Analysis of the New Zealand grown peanuts will include the full data required for inclusion in the New Zealand Food Composition Database (NZFCD) since existing data is only for overseas grown nuts.

PFR will work with Pic’s to upskill them in their understanding of nutrition and health claim regulations as well as the wider labelling requirements, and how these can be applied in their marketing strategies.

The project fits directly with HVN’s mission of adding value to New Zealand food products via health claims. It also fits with HVN’s strategies of starting with the consumer and developing new and validating nutritional knowledge of a New Zealand horticultural product.

View Pic’s Peanut Butter website.